In past blogs we have discussed how telematics can help fleet administrators monitor driver behavior. But how  fleet manager could go about influencing driver behavior? The larger the fleet size, the more complicated this task becomes. Not having a proper plan to address this key subject can be detrimental to a fleet administrator’s effort to achieve optimum fleet performance. Here are some of the ways fleet administrators reduce costs.

1. Not your big brother. 

No matter what kind of telematics hardware is installed, telematics can raise the fear of a “Big Brother” constantly watching the driver. Hence, communication with the drivers about the device is the key to a successful fleet optimization program. Fleet administrators should provide their drivers with information regarding fuel consumption and estimated costs associated with excessive idling, but it is also important to motivate a good behavior.

2. Motivation is the key.

Over the past several years, programs to improve driver performance have become increasingly common. Success depends on persuading hundreds of individuals to change the way they carry out their tasks, a transformation people will accept only if they can be persuaded to think differently about their jobs. The key to motivate drivers is to engage them in a meaningful discussion. Instead of revisiting the company’s driving policy, fleet administrators must come up with innovative methods to influence and motivate drivers. such as setting personal benchmarks for reducing fuel consumption and idling. Give each driver a clear mandate and use performance results effectively based on concrete data from telematics.

3. Relearn driving.

For those drivers who continue to display unacceptable driving behavior, the onus falls on the fleet administrator to conduct coaching sessions. A good coaching program consistently reinforces good driving habits and should encourage open discussion regarding barriers preventing the driver from achieving the safety goals. The fleet administrators should focus on tailoring these sessions to address the specific pain points of a driver’s behavior as a generalized coaching session could lead to information overload. The use of positive reinforcement to encourage trends toward safe driving may influence drivers to adopt safe driving practices. Ultimately, the fleet administrators should understand that there are inherent risks in driving.

In addition to tackling errant driver behavior resulting in cost savings a report by Global Fleet Insights indicates that CO2 emissions can be slashed by 1,200 tons annually.

Make it clear what your targets regarding fuel consumption, emissions, and maintenance are, and give your drivers the visibility to experience how their behavior impacts their company bottom line1.

Start your optimization journey today by contacting Storm Telematics and we will assist you in identifying the correct solution for securing and optimizing your construction assets. You may access our Online Calendar to schedule a lunch (on us) or a conference call, as we remain on standby to deliver quantifiable value to your organization. 877-309-8354.


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